About Jae's Place

Jae’s Place is more than a retail store, it’s the home of the Jae Foundation and the heartbeat of our mission to bring hope and a future, connection, and life-giving BOLD conversations about mental health and suicide to our community.

Born from a desire to create a space where people feel seen, supported, and welcomed, Jae’s Place blends western style, community gathering, and purpose-driven impact under one roof. Every purchase, every event, every conversation inside these walls fuels the work of the Jae Foundation and helps create what we call Boot-Check Moments, intentional pauses where people slow down and check in with themselves and each other.

What We Do

At Jae’s Place, you’ll find:

  • A curated boutique featuring western wear, everyday apparel, and exclusive Jae Foundation merchandise
  • A home base where music, connection, and belonging come naturally
  • A mission center that houses our Resource Team and supports the Foundation’s outreach, events, and mental wellness initiatives

Whether someone walks in for a new pair of boots or simply needs a place to breathe, we want them to leave feeling lighter, encouraged, and reminded that they are loved, valued, needed and wanted here.

Why We Exist

Jae’s Place was created to sustain and expand the mission of the Jae Foundation, a mission rooted in hope, prevention, and the belief that small moments of care can change lives. Every dollar spent here directly supports programs, events, and resources that help us reach more people with the message that you’re not alone.

Our Heart

We believe in:

  • Bold conversations
  • Including everyone 
  • Nimbly showing up wherever people are
  • Generously giving our time, space and hearts to those that walk through our doors or buy online

Jae’s Place is where mission meets everyday life — a place where boots, music, and community come together to spark conversations that matter.

To learn more about Jae's Place, please watch the following video.